85% of people think women are protected by the Constitution. Trouble is, they’re not. We partnered with the ERA, and the likes of Gloria Steinem and Alyssa Milano, to raise awareness and create momentum for change. And we did it on the grandest stage – The Oscars. This social campaign took place in real time from a war room in NYC. I wrote each post, tying it to what was happening live. The benchmark engagement rate is 1.8% We achieved 7.23% The end result was good, but thanks to the slap heard round the world, not as good as it could have been. We were overshadowed. Much like women have been for the last 235 years.