The average size of a woman’s underarm is 3x4 inches. It’s not a big space. Yet, it’s filled with an enormous amount of anxiety and judgement. We set out to remove underarm inhibitions and challenge the norm, so all women could embody their best selves. It was our point of view that underarms can be anything – but they should never be a worry.

Creative Team: Ollie Jarrott & Matt Nankivell (Ogilvy London)