In 2013, we pitched the Sargento business and won. What happened over the next 10 years was pretty special. I’m sharing this work not because it’s the sexiest account I’ve ever run, or the best creative I’ve ever done, but because it’s some of the most effective. After “Real Cheese People” launched, Sargento’s un-aided brand awareness went up an unprecedented three points in Q1 alone, reaching an all-time high of 55 percent. 9.6 million more people became aware of Sargento, and the brand sold 17.4 million more packs of cheese. This campaign helped them achieve record growth and the #1 market share position. To create a campaign, define a brand, and be its voice for that long, is something I’m extremely proud of. I’m even prouder though of the relationships I built with these clients. They were frequently the happiest clients Ogilvy Chicago had. It’s not always about winning awards. Sometimes, it’s just about doing good work that sells a whole lot of product. And that we did, 10+ years strong.